Print+Prosper

Overcoming Price Objection Across the Sales Journey

Featuring Joe Rickard and Bob Ross of Intellective Solutions Each year, Intellective Solutions polls their clients to identify the most challenging objections facing graphic communication providers. The result? Price objection, by a long shot.

While price objections are a given, they don’t necessarily have to be a “no.” In fact, they can be leveraged to communicate the true value of your services rather than simply reducing them to their cost.

Five Sales Objections That Must Be Addressed

Featuring Joe Rickard and Bob Ross of Intellective Solutions

Customer expectations are evolving with the print landscape, making it more difficult than ever to resolve customer sales objections. Savvier, more educated customers, tougher competition and an ever-increasing variety of new printing products and services demand renewed selling skills and smarter strategies.

Find out how to get ahead of customer sales objections and drive more sales.

How to Build Prospects Before Making the First Call

Featuring Joe Rickard and Bob Ross of Intellective Solutions

Customer buying processes for print products are changing rapidly — did you know that most buying decisions are made before the first call?

This trend has created unique, strategic opportunities for franchises to repurpose low hanging fruit, including existing marketing content, inexpensive online tools and virtual sales development. The result? More traffic and more sales.

Leverage LinkedIn to grow your connections and your business

Featuring Daniel Goitein, Key Account Manager, LinkedIn Sales

LinkedIn is a powerful social networking tool, full of opportunities to make connections that drive growth and better business outcomes. Ready to take your profile to the next level and put LinkedIn to work for you?

Boost print profits with 3 simple media tips

Featuring Kelsey Dexter, Manager, Account Management at Relyco and Tyler Parkhurst, Sr Director of Business Development, Relyco

The right technology, offerings and people can all work together to boost profits for your print business. But did you know that adding the right media to the mix can be a real game changer?

Drive growth and profit by hiring the right people

Featuring Peter Muir, president of Bizuate

You’ve got the latest technology, and all the best offerings, but maybe the missing element in your growth plan is the right people. Take a deep dive into best practices for sourcing, interviewing, hiring and training with Peter Muir. He’ll share insights to help you attract and retain top talent, paving the way for increased revenue and relevancy.

Improve quality, save time and drive growth

Featuring Noel St. Jean from EFI

Unlock print productivity, quality and profit with your Fiery Digital Front End.

Turn printed pages into functional, revenue-driving products

Featuring Dave Roman from Graphic Wizard

Find how to transform flat printed pages into sophisticated, profitable products that keep customers coming back. 

Drive new revenue with focused, community-specific marketing

Featuring Jim York from York Consulting

Listen as Every Door Direct Mail^® expert Jim York breaks down this unique, largely untapped opportunity and shares his experience in putting it to work for The UPS Store Franchise Network. 

Adopt a vertical market focus to differentiate and grow

Featuring Kim Kimerer from Keypoint Intelligence

Listen as digital print and marketing guru Kim Kimerer leads you through a vertical market growth strategy developed with your business challenges in mind.

Multi-Channel Campaigns: Blending Print with Technology

Even in today's digital world, the less cluttered direct mail channel can help differentiate one company from another. With the vast and ever-growing volume of digital marketing messages, direct mail can stand out and get noticed. In addition, print’s perceived trustworthiness help create a more accessible and credible brand image.

Future Trends for Franchises and How to Capitalize on Them

Franchises are best in class when it comes to small to medium-sized businesses. They require an entrepreneurial spirit and prosper from the passion and ideas owners and their employees bring to work each day.

Seasonal Marketing for the Real Estate Industry

As real estate marketing efforts rise with warming temperatures, printers have a unique opportunity to capture more business. Digital print plays a critical role in a realtor’s media mix. Download this guide for useful ways to tap into this lucrative market.

New products, new services, new ways to engage.

Making time for business development can be a huge challenge for owners and managers. This article from KeyPoint Intelligence highlights the key applications and offerings that can help you build you a loyal customer following.