Hobs Repro Show What's Possible with Iridesse
The Challenge
Designers are facing increased pressure to dazzle and wow, but specialty effects can be expensive and complex, and new technology is often met with resistance. The idiom, “if it ain’t broke, don’t fix it” rings true.
The Solution
After extensive research and in-depth comparisons, Hobs Repro Printing Company migrated to the Xerox® Iridesse® Production Press — the first and only digital press that can print CMYK plus jaw-dropping spot embellishments and stunning metallic hues — in a single pass.
To help designers understand the power of the Iridesse, Hobs worked with Xerox to create invaluable reference tools, including metallic swatch books and Spellbound: A grimoire of magical digital print.
The Results
Increased exposure and training for designers means increased understanding of CMYK+ and the ability to design and execute stunning work.
Hob’s Repro now has the ability to include personalized metallic effects throughout any piece, and can print panoramas, wraparound covers and pullouts, oversized sheets and a wider media range without adding primer or precoating.
Hobs Repro has migrated 80% of their work to the Iridesse.
Together, Hobs Repro and Xerox are raising the bar on what can be achieved and establishing the Iridesse as the new standard in digital print.
Graphic and Print Design Brilliance
Get your graphic and print designs to stand out and be noticed with embellishments, metallic inks and CMYK plus effects through digital color printing.
Related Articles
Xerox Iridesse Virtual Designer Training
Add popular digital Beyond CMYK embellishments to your projects when using the Xerox Iridesse Press.
Virtual Designer Training: Xerox Adaptive CMYK+ Kit
Use popular digital embellishment techniques in your designs with adaptive CMYK+ kits on the Xerox Versant and Xerox PrimeLink Production Press
Unlocking Profits with Digital Embellishments
Get ready to dazzle your clients and boost your bottom line with this power training session from Xerox and Taktiful. Learn strategies to become more profitable marketing, pricing and selling Beyond CMYK applications.
Solving Print's Pain Points
Explore the latest trends and solutions in print operations with Printweek’s special supplement, sponsored by Xerox. Gain insights into digital transformation, efficiency, and sustainability for your print business.
UK printer delivers high-value projects while lowering environmental impact
Rapidity gains efficiency, versatility with Xerox® Iridesse® Presses
Xerox® Iridesse® Presses: Empowering Clients with On-Demand Printing
See how Xerox® Iridesse® Presses helped a client meet complex client needs with on-demand printing, exact quantities, and specialty embellishments, all while maintaining high standards.
